JFDI built a bespoke content management platform for Putnam Inizio Advisory, enabling pharmaceutical representatives to access evidence-based value messaging with built-in review, objection handling, and gamified onboarding.
About Putnam Inizio Advisory
Putnam is an international team of highly qualified health economists and research scientists. As a top medical communications agency, Putnam creates content, performs literature research and formats documentation for investor outreach, product marketing presentations and product training. Their combined insight into global pharmaceutical companies, academic positions and health economics consultancies ensures that Putnam's clients continually receive expert advice.
"Thanks to JFDI, we have a state-of-the-art platform, giving us an advantage over our competitors."
The Challenge
Putnam, formerly PHMR, wanted to arm their clients' representatives with a digital platform that would enable them to communicate the value of products more effectively. The realised solution had to support an extensive library of evidence and research materials with filtering and grouping. Access to data had to be instantaneous and secure for every subscribed customer.
JFDI's Solution
To address all requirements, JFDI built a bespoke content management platform. Users log into their tenancy area and start by choosing a drug and disease (indication) they wish to explore content about. The platform immediately offers a pre-prepared value message for a given drug and disease, with click-throughs to underlying peer reviews and substantiating evidence. Moreover, every value message is supported by cited referenced materials.
Users can explore their content within the platform, follow links to any research papers or download evidence for further referencing. Additionally, the system allows information to be copied directly to other applications to help representatives prepare their external presentations.
Platform Capabilities
Digital Value Platform
Pre-prepared value messages for each drug and disease with click-through to peer reviews, evidence, and cited reference materials.
Objection Handler
End users can disagree with published messaging and submit reasoning, promoting new review sessions for the curation team.
Portable Reference Materials
Download evidence for further reference or copy information directly to other applications for external presentations.
WCAG 2.1 Accessible
Fully accessible with dark mode support and colour palettes following strict contrast ratio guidelines.
Built-In Quality Assurance
The Digital Value Platform has three-level content validation:
Gamified Onboarding
JFDI knew that the Digital Value Platform could be overwhelming for unaccustomed users. To mitigate this, a gamified onboarding experience was developed with two modes:
Interactive Guided Journey
Curated journey through all platform areas with training course 'scroll to' and 'click' events. Completed programmes are marked on user profiles.
Inline Help System
On-demand information bubbles across all pages that expand on hover to deliver contextual information about each section.
Client Overview
Company: Putnam Inizio Advisory
Country or Region: Global/UK
Industries: Scientific and strategic consulting
Company Profile: Putnam, an Inizio Advisory company, is a leading scientific and strategic consulting partner that helps the global life science community make confident decisions, build value, and bring life-changing innovations to clinicians and patients.
JFDI Services Provided
Services used:
Software: